Visionnaire
The 60th Anniversary Party
On the occasion of the sixtieth anniversary of “Visionnaire,” a benchmark brand in luxury interior design and an emblem of excellence in the world of Made in Italy, the 60th Anniversary Party took place in the Cavour square showroom in Milan, within the framework of the Milan Design Week.
Curated by the artistic direction of Andy - Bluvertigo - eclectic and visionary artists, musicians, and performers of great talent and renown took the stage in an exclusive and suggestive Anniversary Party with traits that were at times dreamy, at times metaphysical.
A driving succession of music, composed exclusively by Andy and performed live in the "living rooms" set up as multiple stages with holographic backdrops, rhythmic dances, and evocative masters of ceremonies.
Unexpected Custom contributed by interpreting the corporate ethical values, visualizing and giving tangible form to the decalogo outlined in the company’s artbook-manifesto, conceiving and sublimating ten Venetian masks into true artworks.
The ten unique artistic works were worn by the dancers of the Kataclò Athletic Dance Theatre group and projected in 3D in macro-dimensions onto the walls, creating a surreal scenography of great emotional impact.
The traditional masks underwent a lively material experimentation, with volume effects of unexpected elegance and unusual stylistic features in a contemporary communicative research, emphasizing the pursuit of the concept of beauty and the technological research conducted by the company.
